Bahrain (fish'n'chips) Final Boards

Open publication - Free publishing - More bahrain

Further print tests

After deciding on designs and layout I printed out the event guides on standard white paper to check there were no errors that I'd missed on screen and from this I saw that the italic type of the walkway font didn't come out that well. However, this may be because of the printer and ink quality of the black.

Printing tests for event guides

I printed out the formula 1 event guides to assess how the layout worked as it would be a printed final piece this would make a big difference. I immediately noted too many words per line which I thought reduced readability so decided to split it into two columns. Also I decided that the photos should be in black and white so that the only colour would be that of the map. There also needed to be more detail on the map so I created some symbols that would help someone find their way around.

The heirachy of the headers too were not strong enough and therefore did not create an obvious stand out as important information so I altered this and added colour and changed the typeface to bold.

I also removed the logo at the top and replaced it with a headline to allow the event information to be made relevant with a date too. 

ART and FOOD

Continuing with the use of the logo I wanted to create event guides that were specialist to certain sectors. I didn't want to show the full images and so I cut out a sector of the image with the triangles from the logos then used more of the logo as an overlap to bring out the colours of the image. 

For the reverse I have used one of the colours from the front to highlight the more important parts of the  text. I think this also links the front and the back together. 

I decided not to use this style for the Grand Prix due to that needing to have more information and be separate and more important in design. The white writing on black is not as readable as the black on white especially the map which is important for that guide. 

Business cards for Bahrain

From the branding I did for each of the areas of Bahrain: City/Beach/Historical I considered branding certain areas so that there was some affiliation between the areas. The immediate way of creating this was through adding to the current branding for each of the areas.

I am going to achieve this initially through the design of the websites as the current website is not very clear or obvious as to what is where and where things can be found.

By creating these clear categories it will help me organise events and business'.

I will start designing the website and here are also my initial options as to how to help brand companies to make the logos recognisable.

I intend for the current business card branding to be on one side of the card and for their to be 'Bahrain' branding on the other side. I initially put the whole logo onto the card and on black too but I think this may be too much and also too dominating in terms of branding.

F1 event guids information

Promotion for the art

 

Map for wayfinding: Manama

Wayfinding options

Finalised logos for each sector