Further development and analysis of channel 4 logo

I started looking at an advert for channel 4's Shameless 2012, concentrating mainly on the movement of the 4 logo. I started by playing the advert through.

 

This allowed my to see the timings, however I wanted to mainly organise the movements and key frames that occurred within the sequence. The screen shots show the movement quite well, however, I then wanted to try and interpret this within a storyboard. From trying before, the process of putting something on paper, I realised it helped me work out how to interpret it to my own piece of motion and also so I could transfer it to illustrator.

Trying to break down with storyboards

Storyboard Rules

What is a key frame?

A key frame in animation and filmmaking is a drawing that defines the starting and ending points of any smooth transition. They are called 'frames' because their position in time is measured in frames on a strip of film.

What are the potential problems one will encounter when sequencing /timeline?

1. 5 frames are not enough
2. not enough room on the timeline 
3. timelines are too big for documenting (blogging)

How will they be avoided?

1. Where it's busy add more information (articulate), action arrows + thumbnails. Add smaller pieces of info through thumbnails. Only add more when necessary. 
2. Reduce number of points when info not necessary. Vary. Expand the timeline.
3. Document the process - the process isn't the documenting.

What info do you need?

How do your sequences relate to a timeline?

How are they put on a timeline?

Summary of storyboard workshop.

Story board session

This was the first time we had storyboarded, this session was, therefore, hard work, trying to train ourselves into thinking about using a single letterform to interpret the word was tricky. 

As shown above, I found the concept of LETTERFORM ONLY a struggle. Despite this initial 'awfulness' I started to grasp the concept and enjoyed the following sheets. 

Trying to think about if the word 'drop' was moving away from us was something that pretty much blew my mind, tragically! It made me suddenly realise what could be achieved. Also starting to consider the use of colour was interesting too but at this stage it was very limited. 

This was the first time I used gickr, despite it saying that the maximum upload of images was 10 it only allowed me to upload 3 photos at the size mine were, however, this allowed me to show each line. I found the process of looking at storyboards with regard to time was something that helped me come to terms with movement and time. Something that was new with this module was trying to consider not only design in terms of image and audience, but also how the time and space between things would also alter the effectiveness of communication. 

Step brothers - Type in motion