No News Is Good News. Message and Delivery.

Almost intact mailshot that was posted:

Final mail shots:

Trialling different colours, on screen work.

Different types of nets:

Development

The brief was this project was to create a mail shot that was for an intended audience, deciding the best ways to communicate the message. Following on from the 'Message and Interpretation'.

No News Is Good News. Message and Interpretation.

My final posters: Type//Type + Image//Image.

I really like the use of colour in the paper with the black type. It creates an overall soft image which allows the type and vector to pop out.

I began by focussing mainly on the colours and experimenting with different typefaces. It seemed clear to be that black and red were the 2 colours I'd pick along with the white of the stock. I created this for the first pin up to show the direction I was going in.

Thought processes.

When originally looking at the Iraq war and torture I felt that the information I got was too general to transfer and that I wanted to focus on a specific statistic. The one that jumped out at me was this:

'14,396 journalists have been murdered in Iraq'

I felt this was an unbelievable statistic!!

Some on screen work:

Illustrator Brief

Amendments on Typography for Sophie.

-Make rules up for the type

-Try upper case

-Experiment with sentences

-Balance out better with grid, e.g. reduce '&' glyph

Alphabet soup pt 2. Designing a typeface for Sophie.

These images show the final piece I had for my final crit. The feedback I got from it was that it was uneven and the layout wasn't balanced. Especially as the '&' sign was more embellished in comparison to the rest of the characters. I also need to come up with some typographic rules so that the typeface is coherent and works altogether.

Another thing that was suggested was to work with uppercase and playing around with words and sentences. I hope to work on these issues raised in the crit and improve my typeface.

Development