We then began to dissect our 'GOOD' by deciding what makes it good, who would find it good and who wouldnt find it good. This caused us to realise at a deeper level, who was and wasnt our target audience. Thinking of it as a product, this also started to get us visualising it as a promoted object.
Continuing with this we were then asked if our 'GOOD' was a celebrity who would it be. I was trying to think of the product as if it had a personality, (Harrold Shipman may not be the greatest promotional comparison, however, it does show that thinking like this can spark some bizarre ideas...that can only be good to consider them.
Other comparisons that we were asked to consider was if our 'GOOD' was a place, product, profession, events. Some of these proved harder than the others, I particularly struggled with event...it felt like this could be easily answered with cliches. Trying to stay away from this for a few was pretty tricky, however it felt better to write the cliches out so they could be considered along with more valid/productive ideas.
What was mentioned in this session was that we are in a visually cluttered society and that as designers we need to work out and recognise the rapport between the client and promoted 'thing'.
We need to create something that plants the seed that they need to have IT or know IT.
The job of the brief is to create a watertight argument and have complete belief in what youre saying.
What makes it good?
Under 200 calories
Who would like it?
Young professionals ages 21-32 London, image aware.
Who wouldn't like it?
Alcoholics
What is it better than?
Cheap cocktail.
What profession?
Personal Trainer
What celebrity?
Gordon Ramsey
Place?
A dark dingy pub that's your favourite place in the whole world.
Event?
Meeting an old friend.
Product?
Health drink.
We were asked to go away and come back with a revised answer sheet to push our ideas further.
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