Communication is a Virus. INTHEBEGINNING.

We were assigned a group, four of us, Oliver Cassel, Lewis Francis, James Flanagan and myself.

We began by choosing the concept 'Try something new'. We started brainstorming and realised that the free bus in Leeds would be a good thing to promote. We started researching it and noticed that it faced being cut.

Leeds' free city bus is to be replaced. Photograph courtesy Metro

The free Leeds city centre shuttle bus could be replaced with a service charging 50p.

Transport chiefs have given the go-ahead for a 50p flat fare trial for each journey. The free city bus has been under threat since cash-strapped Leeds council withdrew its funding last month in light of government cutbacks.

Metro spokesman Martin Driver said there had been a large public outcry over the possibility of losing the jointly funded service, which has been used by more than seven-and-a-half million passengers since it started in 2006. Driver said:

"Metro has stepped in to organise the trial in response to widespread concerns about the possible axing of the FreeCityBus service, due to funding cuts, and the many public comments by people saying they would be willing to pay to use it.

"Passengers will be charged 50p per journey and while the exact fare will help minimise delays, change will be given."

Driver said passengers showing valid day or season tickets from First or any other West Yorkshire bus operators will travel free and MetroCards and MetroDay tickets will be valid. Concessions such as the English National Concessionary Pass for people aged over 60, and Metro DayRovers will also be valid after 9.30am.

Metro claims research has shown that the service is particularly useful for people with mobility problems and parents with young children and that it also helps to limit city centre congestion by encouraging people to leave their cars at home and use connecting trains and buses instead.

LeedsCityBus will follow the same route as the FreeCityBus, connecting Leeds' rail and bus stations, business and shopping districts, the General Infirmary, Universities and Park Lane College. Still in a distinctive red white and blue livery, they will continue to run every few minutes.

View Leeds Free City Bus route in a larger map

The buses, which Metro will loan to the trial's operator First, and the bus stops will be updated and there will be on-bus information explaining the fares.

Metro staff will be out handing out flyers to FreeCityBus users explaining the LeedsCityBus trial which will start from Friday 1 April.

It seemed that this would be a great thing to promote. A free service that not enough people know about, the issue of it being axed also being very relevant and posing us with a problem.

We went to our first CRIT with a plan to promote the bus and begin by going out on the free bus and asking people of their thoughts.

In the crit, however, it was pointed out to us that the free bus isn't nice resulting in rude passengers and a bizarre route that avoids town. Therefore instead of building on an idea, the group decided to change our plans totally.

We then went back to the beginning.......

Picking another concept....'How to tell a lie convincingly'.

We came up with a few ideas, such as informing people underage of how they could get into clubs. This we thought could be a humorous poster series that gave tips and advice to underage club goers of how to get in.

Progressing on, we decided that this would be promoting underage drinking and breaking the law, so onto yet another idea....

We started to discuss what a lie could be interpreted as...which moved our thoughts onto bluffing. We decided then to research poker and different ways to bluff.