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Thursday, 17 May 2012

THE LOGO

This is the official logo that I've decided on for Scarlet Whisky. I have not used the year, as I think that will be relevant for the packaging or promotion for a certain year. It is also important to note that I have confirmed the heirachy of the type. I tried to think practically about what I would want to know when looking at a bottle label, and where it's from is probably the last thing after what it's called and then what the product actually is.

I believe the circle works well the type centred. This is a logo that I think could/will be nice to apply to a range of material.

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