For this module as part of the mandatory requirements we are required to submit. Lorenzo gave us a briefing that included a diagram and tips such as:
- create a condensed version of your story//concept//audience.
- plan strategically, personalise.
- 1 collective shot/range of products as a set.
- Number 1: show off, e.g. someone carrying the bag, contextualise. Make it credible/believable.
- Number 4/5 Concept and statement.
- Include print process.
This initial presentation board was to show the range of products and how the typeface could be applied. At this stage I feel that I can exploit print methods more thoroughly...I have already started expanding my products and trialling with foiling.
This board shows the two variations of the label. One concentrating on the calories within a pint, the other on the health benefits to the heart. I am unsure at this stage if I want to create a more obvious differentiation for the labelling, but at this stage I quite like the subtlety in the two different pieces of information.
Here I showed some development and choices in the choices for labelling and beer mats.
I do not intend to show this on my final boards.
Some variations and different images of the labels,
Generally I hope to have moved my project on, with more interesting outcomes and mock ups for the boards.
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