Next I started to experiment with foiling, as I could not get this done commercially I used a process that I could do in uni. It involved printing black onto, in this case, black stock, then using a foil found in the textiles department. It was then put through the laminator in the library, when excess pealed off - producing this effect.
I tried both gold and silver, I was pretty sure that gold would look strongest, due to the bottle cap I was using which was used due to the already established brand colours of Guinness. I wanted to use their colours as a guide. Obviously to keep my work mostly type based, I felt simplicity was key. Therefore, I mainly stuck to black and white, as it was a good continuous theme to go alone. I feel the most recognisable thing about Guinness is the black pint with the white or cream top. Creatively therefore, I wanted to represent this within my designing, however, I didn't want to use the imagery of the pint due to its iconic status, it is very overused and cheapens design in my opinion.
This is the CMYK measurements found for the gold used.
The silver works well as clear type on the black stock, however it is not relevant to my progression. However, this has really excited me with the possibilities of further exploration within print. It is all starting to come together. The print lectures, software workshops and idea development. Especially as Generation Press has also come in. Seeing work like theirs creates such an appreciation for the smaller details achieved by print techniques.







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