By mocking up these labels I am able to imagine them in more detail. It allows me to evaluate the size, how the stock looks with the colours, whether it actually looks like a beer label and other practical things. The use of black and white relates well to the product, however, the promotional fact creates a new dimension to the label.
On the back it holds all the necessary facts and information, but with quite a simplistic take on it all.
I have mocked this up on a bottle that is not a Guinness bottle. I wanted to try it on a dark bottle and thought I would start by using this bottle. I will later progress onto trialling other bottle shapes and different coloured glass.
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