The main criteria I want the logo to fulfill are:
- Transferability, I want the logo to be applied to a variety of media eg website, sticker, label, packaging- boxes/bags, business cards, coat hangers.
- Up-to-date, I want a logo that is not dated, it needs to be current and so I might consider fluros, monochromes, metalics, patterns etc. (With regards to this I could take colour palettes from magazines, such as Vogue).
- Strong typography, I think that focusing on typography will allow me to create an image with the use of type. I don't want to use other peoples images and think that my strength is in type so exploring this is important to my design progression.
- Geometric shapes, I want to achieve a logo that is all of the above and bringing it all together with a strong shape will allow it to be contained, however this is the least of the above criteria that I am concerned about.
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