PEACOCKS order of release

COUNTDOWN ON WEBSITE

Starts now, counting down to the re-launch of the website, at the same time as the party

MAILSHOTS

Sent out on 30/3/12 ready for the party on 21/4/12

 WEBSITE

21/4/12 (day of party to celebrate re-launch)

 COMPETITION

Released on to website on 23/4/12 to coincide with new blog

 BLOG

23/4/12 (with news of re-launch party from the weekend)

Updated twice a week from there on

NEWSLETTER

23/4/12 (with news of re-launch party)

Sent out every monday from there on
 MAGAZINE ARTICLES

We're not actually creating this articles as obviously the party isn't really happening, but we are proposing that the party would be covered in features like these from magazines such as Grazia, OK, Look, Now etc... These would be from the week 21/4/12 to 27/4/12

 NEW STORE DISPLAYS

New window displays to be put in 23/4/12 

MAGAZINE ADVERTS // BUS STOP ADS // BILLBOARDS

To come in place 23/4/12 to coincide with everything else

 LABELS

New clothes labels to coincide with new window displays 23/4/12 

 FREE CANVAS BAG

Advertised on the newsletter and the blog, promotion starts on 23/4/12 and ends on 07/5/12

 NEW PAPER BAGS

Come in store with the new labels from 23/4/12 and are there to stay