We decided that not to change the Peacocks logo, but to decide on a standard logo for use across the board for both web and printed material. We also wanted to emphasise the belief and ethos of the store through a relevant slogan for the brand.
During our earlier crits we had mentioned the quality of the clothes (especially the Lowe range) being surprisingly high fashion and for a price that was extremely competitive. We think that this slogan optimizes what we want to promote Peacocks as, a brand that supplies good clothing that is fashion conscious for an affordable price.
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