From researching the Pearl Lowe website seen here we liked the vintage feel to the website, as it backed up her statements for saying that she wanted to create clothing that was timeless, that both mothers and daughters would like. Claudia used some of the already used Peacocks images and put a vintage effect over the top.
From this:
To this:
From this: To this:
Edit image on photoshop using OnOne filters:
- Vintage filter - Edge vignette light - Edge sharpen - Kick it filter
The use of the chalk edge was also applied to emphasise this look. We liked how this created a strong tone of voice and something that was recognisable, especially in contrast to the other













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