Crit feedback

Progress crit feedback on the 9th May, FINAL CRIT next week.

Problem analysis

• Scarlet 
• 'Amber Whisky' - could be a possible name 
• Apply stronger visual reference within femininity 
• Look ay colour theory/feminine colours
• Identified women do not necessarily like whisky 
• Find out what whisky mixes women like/want and would like to buy

Design Development

• Good style of design fits within the high end market 
• Kentucky does not always mean whisky, replace with a clearer word
• White stock could enforce high end market better
• Investigate and experiment with logo ideas - visual relation to women 

Audience /Context 

• What age group?
• Mature women 30+ years? or younger 18+ - Could define the style of design. Incorporate both.
• Clear audience 
• Age group?
• Working women

 Product & Proposal 

• Solid range proposed 
• Price tags 
• Label 
• Bottle 
• Box, wooden?
• Information about whisky
• Drinks menu - promotional images 
• Adverts
• Cocktail recipe 
• Other drinks 
• Glasses/Packaging
• Possible event - promote whisky - link to awareness campaign.

QUESTIONS

What does the name and branding evoke?

Scarlet - Elegant  Maybe replace Kentucky with Bourbon Whisky 

How do you think this product could appeal to women?

Whiter stock on bottles? Cleaner, more appealing to women. 

What is Whisky to you? 3 words...

Over-powering/Traditional/Elegant