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Tuesday, 22 May 2012

Branding for Scarlet Whisky Ltd.


I decided to design the stationary for Scarlet Whisky Ltd. due to the company needing to consider how they would continue their branding. I have decided on a London address and due to the logo being centrally aligned, I ensured that their address was matching, as I thought if it wasn't it would look wrong. I also decided to take the 'Kentucky' out of the logo as I wanted to simplify the logo and I didn't think it was important for the stationary. It would have been too much information with regards to letterheads etc.

In terms of printing I think that the black of the logo would be more impressive if it had a black gloss over it, created through laminate or foiling.

This would make the final outcomes, especially the business cards more impressive. They would also look good with a black duplex inlay, although this isn't entirely necessary.


I designed the business cards with the same format for the front, with the Scarlet logo. I then also continued this circle over to the other side, so that it wasn't just type.

I think this works well, and despite not looking very corporate, I believe that's a good thing.

The pens were an added piece just to show the client how far they could go and different options with their branding. I simply placed the logo on a white pen, I that this could be experimented further.

I also created these compliment slips for an A5 format, I have designed the envelope black on one on the side seen here, but the other side would be white for ease, I am unsure how this would turn out. However, it this looks rubbish, then I would just make the inside of the envelope black so that the whole of the outside is white. I think this would probably look better and a lot less like a weird wedding invitation.!!!!!

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