Grudge audio and eye

street scene with grudge eye and audio from Chloe Wilkinson on Vimeo.

From the storyboarding in the last post I thought I would try to create suspense within an ident, in this case I decided that by putting The Grudge audio with an image that it could create something that obviously conveys 'HORROR FILM'.

This trial I think worked well, it began to make me realise the strength of an audio and how it can change the tone of the piece but also how frightening something is.

When talking to Lorraine, it came up that when horror films are on, the first thing people do is turn the sound off. This is a telling sign of the importance of an audio.