Product promotion. inc Wearing and Layout.

Identifying favourite items of clothing has allowed me to begin to think about how I will concentrate on promotion and relate back to the brief 'collection100'.

Initially visualising a book of some type, possibly a flip book (changing peoples outfits, with 100 options)

example:

I also started to look at the work of Gillian Wearing, a British conceptual artist. Signs that say what you want them to say and not Signs that say what someone else wants you to say was a series of photographs.

I quickly took some photos of my brother just to see how it would look etc. I liked the impact that the writing caused.

altering them to see how they looked in black and white etc. just to develop what worked well and what didn't.

It bought out an honesty, I thought it could related to features in magazines when people are photographed on the street.

Street Peeper is an example of this. When researching fashion and finding more and more out it becomes daunting. Choosing what you put on can portray everything about you to others. It becomes much more than what you wear.

The British fashion industry is reportedly now worth nearly £21billion a year. Guardian article.

I decided that photographing people would be interesting for the viewer, however, it wouldn't work in relation to my intentions.

After a visual language session with Lorenzo about layouts and the importance of grids, I thought it would be useful to begin dissecting and analysing how fashion magazines organise their layouts. I wanted to concentrate on the layouts that were relevant to my own project, so where there would be a combination of type and image.

I thought about illustrating the book, however, referring back to my initial rational I must remember that my aim is to promote the clothes, if I wasn't even showing the clothes then the effectiveness would be ridiculously low.