In terms of further collateral and other design, it seems key to the brand to work to design further reinforcements of this new image. Therefore I'm going to redesign the website despite it not being badly designed at the moment it is quite a pain to navigate. Her work and blogging relies prominently on images therefore her website is considerably image based I have done further research and analysis of this on my context blog. I was initially unsure whether I should redesign the website as I'm mainly wanted to concentrate on herself sales and packaging and branding to that by think it's a good idea to use my branding throughout her current branding.
Therefore I am going to redesign the website homepage to make full use of the images she takes and uses, which is something I think already benefit her site. From looking at a lot of tumbler pages and other fashion bloggers the limitations of how many pictures you can have a one page is annoying as a user the consistent need to scroll down and go back in their log of pages is something that I have noticed is irritating. Therefore I will experiment with family photos works well on the homepage. I will also redo the self sales website and ensure that the consistency between the two is key at the moment she uses copious as a sales page which is not in keeping with the rest of her website.
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