Blog Archive

Monday, 12 November 2012

Referring back to the original brief

When modifying the original 'Fish 'n' Chips' brief, I stated that I want this to be a concept driven investigation for tourism advertising with a focus on confronting and promoting stereotypes...but I can see that I have focused on the logo and manipulating it for different applications.

I think this has happened because I am confident with the logo and the shapes allow me to play around with the identity of everything.

It seems that I don't need to concentrate so much on the concept but the finish of the designs and final outcomes.

Creating a range that is relevant for the campaign is something that I need to concentrate on.

From the crits it is obvious that the colours for each sector need working on and also I will move the Bahrain text down to ensure that the lower triangles are not so low that they then become excluded.

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