After my crit it was mentioned that the colours I was using may not work that well so to try and go down a more clinical route. I chose a photo with colder colours and so took some swatches from that and so thought it would produce a cleaner outcome.
The colours selected still left something else to be desired so I did experiment a little further but still prefer the initial colours of red and greys so I need to try and design this further and decide on how I will break down the factors that will require separate branding colours.
This is another typeface I started looking at but I think it gives the impression of an indi/arty album cover rather than a corporate nation so will not be going with this but think its good to find things that dont work too.
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