Detailed plan of what I am going to do and why...

1	Brief 1 New Academy of Business
A concept driven investigation of promotion with a focus on matching up the current philosophy of the business with their new promotional material. I am going to communicate the new Academy of Business’ ‘alternative message’ through an unconventional but still corporate way of thinking. Through contextualized promotion such as wayfinding, interactive media and digitial suggestions I hope to address capitalistic factors as they believe ‘strive to provoke enquiry both internally in organisations and externally by businesses realising the potential impact on consumers’.
3.	Brief 2 The Man Repeller
A skills based investigation of promoting fashion blogging with a focus on extending a brand from strictly digital material to more extensive collateral. I am going to expand on an already strong online presence of the fashion blogger Leandra Medine, otherwise known as ‘The Man Repeller’. I want to build a stronger brand identity and create further promotional material. There is an opportunity to design for several of her ventures and parts of her blog, for example her self sales. This could allow in store promotional material or even the packaging of her clothes that customers receive from an online purchase.
4.	Brief 3 Fish ‘n’ Chips
A concept driven investigation promoting tourism advertising with a focus on confronting and promoting stereotypes. I want to maximise on a strong concept with the use of bold colours and typography. This campaign will include moving images as I want to build on my aftereffects knowledge. I am going to spend an extensive amount of time on the research and concept development on this brief. I think it is important when choosing the right estination and to be specific on my intended target audience.
5.	Brief 4 Type Coach
A research bades investigation of postmodern based typographical educational tour with a focus on wayfinding, printed material such as catalogues and further promotional material. I want to make a link between a previous ISTD brief and my dissertation. With a focus on post modernist typographers the research will link the two together. With a focus on a strong identity, I want to explore wayfinging at the exhibition space. Promotional material will be key and I will initially focus on a campaign range of posters, flyers, website and press adverts. What will make this interesting will be the interactive nature between onlooker and the designs.
ADDITIONAL BRIEFS
Live brief possibilities, collaborative opportunities, competition briefs. Initial live brief: ‘Bodybags’, waterproof onesies with an initial target audience of festival goers. Logo, packaging and then further opportunities.