Survey

Do you think there is a market for a whisky for women?

I thought that something really worthwhile doing was a survey. ESPECIALLY as I do want to reach a target audience of women. I wanted to find out things such as what would they like to see with regards to the packaging, what would make it stand out, and also find out what the name 'Scarlet' evoked. 

The findings were very useful, especially suggestions with regards to the packaging. However, there was quite a lot of people suggesting to use the colour, however I think it may cheapen the appearance of the logo and I believe it may be a little cliched..

I am going to consider the information I have received though. Time to get on with more designing.