PEACOCKS eco friendly ideas

Something that Claudia and I had discussed was how to create a USP for the brand. It was obvious that their clothing was fashionably lead, especially with regards to their Pearl Lowe range. However, we recognised that this was not enough to promote. We had discussed the possibility of the use of recycled materials for packaging, for example bags, receipts, tags, etc.

A few mock ups:

This was something that we mentioned in a crit, and may progress with but for now we want to ensure our identity for everything else is relevant and finalised.