Adaption and brief re-written

With the opportunity that this module gave us I wanted to design for myself. I had previously designed my portfolio for an internship, so thought about this process and identified my weaknesses. I wanted to create something corporate. Despite my last project being along those lines, ish, I had been working in a partnership and wanted to create something that was more the way I wanted to design, or at least what I wanted to design like. Therefore...

THE PROBLEM

Problem number one...the design of/for whisky is too traditional, its time to create a whisky in the 21st Century for 21st Century women, I am going to also add that I do not want to create a Scottish brand, I feel moving away from the Scotland will be more interesting and allow me further flexibility.

The second problem is that women do not tend to drink whisky.

I hope to not only look at the packaging of the brand, but also as much promotional material as I can.