Deciding on the 5 boards

Concept/Problem - what is needed?
Subject/Theme - background, logo etc.
Content - resolutions.
Design direction - unrelated but inspiring.
Method of delivery - print methods etc.

Decide on how to solve the problem - resolutions. 

Perhaps a campaign/opening - create a buzz

Daisy Lowe's endorsement - use.

Look at the Sharpie celebrity campaign, created differentiation.