Analysing why we do and don't want to do the briefs

Peacocks

1. We recognise that a campaign like this is needed, as peacocks is in administration and lacking support from customers

2. We can get plenty of research for this, as we already know about the british high street

3. This is an open brief, with the opportunity to work both digitally and for print

4. Peacocks are lacking in quality adverts and packaging, so it feels as if they really do need us

5. This brief allows us to focus on type and image and get all our skills across

Feel Good Drinks Co.

1. We don't really like their packaging, it is too informal, and we think they need a stronger identity

2. This campaign is needed, as they aren't a very well known company, and they need to be made famous

3. They are an ethical company that care about making natural juices

4. Again, this brief is quite open, and it could be digital or print, there is lots that can be done

5. We can get lots of research for this, including talking to the customers

Blyk

1. We are unsure about how we would go about answering this brief

2. We are not sure what we could compare it to other than 02 surprises and Orange rewards

3. We just don't think this brief is interesting, it didn't stand out to us like others did

4. We can only think about it being for text - there are limited outcomes as it is so specific

5. This isn't what we're interested in as designers, as we like print not designing for mobiles

We then had to choose which brief we would do, and both decided we could get the most out of the peacocks brief. As the brief is quite open we will need to lock it down, and define what we are being asked to produce as open briefs can be a nightmare. The company may already know what they want from us.