Blog Archive

Thursday, 19 January 2012

An improved version of the channel 4 logo, beginning to consider movement of the logo


Channel 4 template trial improved from Chloe Wilkinson on Vimeo.

The simple change in the way the channel 4 logo comes into view is a good progression I think, its amazing how much strength a logo has. Obviously it is obvious that that strength is within the motion and graphics but associating the program idents and opening sequence is key as if they do not relate then the whole thing will appear inappropriate and just won't work.


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