I started to realise during this development that storyboarding for me was most useful to simply work things out, especially with logo movements such as these that sequentially planning out the movements and noting down colours, and way things move.
Quick trial for channel 4 fright night from Chloe Wilkinson on Vimeo.
I decided to start this idea with some storyboards, I wanted to work out composition and typefaces etc. and felt that if I went straight to aftereffects I could spend too long trying to achieve this simplistic piece of motion, especially as it was to just see how the channel 4 logo can be used.
In my crit, this piece was seen and the point was raised about looking at how the logo comes into shot, a very valid point I thought, it is obviously very simplistic with the opacity suddenly shooting up from 0 - 100%.
Another thing that is clearly not working is the timing of the piece, it goes through everything far too quickly and ends up too fast to read.
Despite this piece not being fantastic, it feels great to have started thinking about an ident that has been designed for an audience and channel, it begins to give it some sort of justification and story behind it.
It is also really good to start to use the software and become aware of problems early on.
No comments:
Post a Comment