Progression in labels for bottles

I began this progression in type by concentrating on the simple black and white. After experimenting with typefaces I decided on the above. HELVETICA OBLIQUE BOLD. This decision  was due to it's simplicity. It correlates well with the black and white. Due to it being a sans serif typeface it lacks fancy decoration. I wanted to achieve this as I thought it would be relevant. Also through research into other beer labels, I realised that a lot of the current beer labels are very busy and involve a large amount of spot colours. I, therefore, wanted to create something that was simple, with a limited colours. Concentrating on clear communication and keeping the facts at the centre of the design. 

Mocking up this label allows me to evaluate it in some context. I realise from this that I need to add more to the label. Adding a barcode and recycling logos, it also begins to add some design that fits with the semantic field of branding and packaging within sales. 

The addition of the circle balances out the the type, however it causes the type at the bottom of the label to look slightly bizarre.

THIS LOOKS HORRIBLE. ^^^ Is completely imbalanced..

Left alignment looks slightly better, however, the barcode therefore still needs alteration...and general progression, towards a more believable label, increasing communication. 

Looks like a sports pitch.

By separating the two pieces of text, it allows the communication to be increased as the viewer reads both bodies of text first. 'A pint of Guinness' also becomes a brand/logo. It is clearly recognisable, which helps a strong label.