Progress development and considerations presented

I now wanted to consider the outcomes that I wanted to begin to design.  My product was to be Guinnes, and through the branding and promotion I wanted to inform of the health benefits. So I decided that I could either go into packaging of bottles through bottle carriers and boxes for the beer bottles/cans.

OR 

Begin to investigate the promotion through informing the correct/relevant customers through advertising and wayfinding through promotional media. Such as beer mats and posters for all sorts of environments.