I am really pleased with the range of products I have produced, they are coherent and relate well with each other. Each convey a succinct message, that is not cluttered by the use of cliched images.
I would have liked to have to explored the print processes even further, especially pad printing, for things such as the bottle tops.
What I have REALLY realised during this project is how hard it is to re-brand/promote an already VERY successful product/brand such as Guinness. I have found it particularly hard, and really struggled with trying to diversify their already strong advertising.
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