Here is the logo I chose to use for my blog, from earlier trials I decided this would work well on screen. Due to the rectangular screen the rectangular logo fits more neatly.
Some trials of type and colour:
I believe that the design decisions should reflect fashion at the moment. Pastels look good on the white plain blog template. The opacity works well with them too as it creates a texture to the logo.
Deciding on the type was also important, as the type of my blog will reflect it to create a constant throughout.
I believe that the most aesthetically pleasing typeface for this is Times due to its classic look and particularly the height of the numbers in relation to the word 'fashion'. It creates a distinct difference. For a logo as a header on a blog I think its important for the logo to be plain but stylish and I think this is achieved by using Times.
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